Zillow, a popular real-estate listings site, recently tweaked. the pricing model in its marketplace for mortgages, angering many of the lenders who pay Zillow for customer leads. A few weeks ago, the site announced that it will be introducing a new pricing model for these leads to lenders. Zillow's mortgage marketplace, which launched. in 2008, lets borrowers submit loan requests for mortgages and then review quotes provided by lenders. Basically, lenders will be able to submit any number of loan quotes for free, but will be required to pay Zillow a "market-priced fee" when any borrowers contact them regarding their quotes. When a contact is made, the lender will be charged a market-priced fee.
Zillow Starts Charging For Leads. Will Lenders Retaliate?
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